Thursday, February 5, 2009

The Row is expanding...

Mary-Kate and Ashley Olsen have announced that their women's label The Row will soon also carry menswear."When we looked in the men's market, we couldn't really find basics you could wear with designer — the same concept as our women's. So we started the process with pants and blazers, because we knew it would take time to get that right," said Ashley.On beginning the design process the twins were inspired by their favourite menswear collections, notably Lanvin and Tom Ford, and focused on the customer they hoped to attract. "It's definitely an older, masculine man," Ashley told WWD. T-Shirts start at around $200 and men can expect to pay more than $3000 for a coat.


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